Lucas Coutinho
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Pulse Analytics

Real-time operational intelligence and analytics workspace for high-stakes decision making.

Pulse Analytics Product Design Case Study
PapelSenior Product Designer
Duração5 months (Q1-Q2 2025)
PlataformaDesktop Web Application (Multi-monitor setups)
Equipe1 Product Designer (Lucas), 2 Product Managers, 6 Engineers, 2 Data Engineers
01 / OVERVIEW

Complete redesign of information architecture and operational dashboard suite for risk operators and financial executive leads.

Lead Product Designer managing data visualization patterns, building an accessible chart component library, and aligning UX strategy with data engineering teams.

02 / CONTEXT
Context

Legacy analytics tools overwhelmed operators with dozens of unstructured tables, increasing decision fatigue and delaying anomaly detection in critical financial operations.

The Problem

Users spent valuable minutes trying to identify critical variances in revenue and risk metrics due to non-existent visual hierarchy and inconsistent color semantics.

03 / DISCOVERY & RESEARCH

Shadowing sessions revealed that 70% of operational decisions relied on just 5 core KPIs, yet these metrics were buried under three levels of nested navigation menus.

04 / KEY DESIGN DECISIONS
DECISION 01Progressive Density Architecture

Organizing complex data views for multiple executive personas.

Razão:

Structured three distinct density tiers: Alert Overview (Level 1), Diagnostic (Level 2), and Deep Tabular Exploration (Level 3).

Trade-off:

Required additional engineering effort to handle smooth view state transitions.

Resultado:

65% reduction in mean time to incident diagnosis.

DECISION 02Restrained Neutral Color Palette for Charts

Standardizing color usage across executive dashboards.

Razão:

Reserved high-contrast vibrant colors strictly for actionable alerts and anomalies, utilizing subtle neutral tones for baseline trends.

Trade-off:

Slightly reduced decorative appeal in marketing pitch presentations.

Resultado:

Drastically decreased data misinterpretation rates and gained immediate buy-in from risk managers.

05 / THE SOLUTION

A high-performance analytics workspace featuring a modular responsive grid and vector charts rigorously tested for colorblind accessibility.

  • Modular grid with customizable card arrangements
  • High-density chart components free from visual noise
  • Persistent global filter bar across deep navigation levels
Pulse Analytics dark mode executive dashboard showcasing high-density charts

Overview of the Pulse Analytics dashboard showcasing strict color semantics and 12-column grid alignment.

06 / SYSTEM & TOKENS

Data Visualization & Token Architecture

Architected semantic chart color tokens tested for Deuteranopia, Protanopia, and Tritanopia, along with reusable data component primitives.

Chart tokens validated for high contrast in light and dark modesVirtual-scrolling data table components with advanced filtersComprehensive guidelines for empty, loading, and error states
07 / OUTCOMES
01

Established the product as the company-wide benchmark for data clarity and operational speed.

02

Recognized by executive leadership for significantly decreasing support tickets related to report interpretation.

03

Design token architecture adopted by 3 additional enterprise division products.

08 / KEY LEARNINGS
  • Data visualization design requires restraint: color is signal, not decoration.
  • Navigation models in complex products must reflect user mental models rather than underlying database schemas.
  • Prototyping with real production data early eliminates usability bottlenecks that static mockups mask.